Yes. When we checked on November 2, 2026, listing on G2 was free. The site states: Free profile ("You can claim your profile for free"); paid marketing products sold separately, prices not stated.

Does G2 give a dofollow backlink?

We have not checked the link type on a live G2 listing, so we do not state it. Treat a directory as a source of visitors, not of ranking.

How long does G2 take to approve a listing?

About 3-5 business days for verification; claim approval within 1-3 business days, as G2 states it (checked November 2, 2026).

How do I know if G2 sends real users?

Give your G2 listing its own UTM link, then compare visits and sign-ups per directory in your analytics.

G2: how to submit your startup

Software and services marketplace where vendors create product profiles and buyers compare products using customer reviews.

IndieNeed is a launch site for indie makers.

Startup directory

Cost: Free profile ("You can claim your profile for free"); paid marketing products sold separately, prices not stated
Link type: Not checked
Review time: About 3-5 business days for verification; claim approval within 1-3 business days
Badge or link back required?: Not checked
Account needed?: Not checked
Best for: B2B software wanting a reviews profile
Covers: SaaS, AI, Developer Tools
Region: Worldwide
Last checked by IndieNeed: November 2, 2026

Submit to G2 Visit G2

How to submit to G2

Get the submission kit ready (below). Most of G2's form asks for the same things as other directories.
G2 may ask you to sign in first; we have not checked whether an account is required.
Open G2's submit form at sell.g2.com/create-a-profile and fill it in with your kit.
Check G2's own rules for a badge or link back; we have not verified whether one is required.
Wait for review: About 3-5 business days for verification; claim approval within 1-3 business days.
Use a UTM link as your website address (below), so you can see what the listing sends you.

What a G2 listing includes

G2 is a review site. Software and services marketplace where vendors create product profiles and buyers compare products using customer reviews. When we checked on November 2, 2026, the cost was: Free profile ("You can claim your profile for free"); paid marketing products sold separately, prices not stated.

G2's vendor site says you can claim a profile for free. www.g2.com blocked our check, so we could not read a listing's link type.

Link type, and how we know

Link type on a free (or the only) listing: Not checked. We have not checked this, so we do not state it.

The pages we opened on November 2, 2026:

A nofollow, sponsored or UGC link tells search engines not to count it as a vote; a plain (dofollow) link can be counted. Either way, a listing is worth more for the people who see it than for the link.

Who G2 suits

G2 suits b2B software wanting a reviews profile. It covers SaaS, AI, Developer Tools, and its audience is worldwide. Review time, as stated: About 3-5 business days for verification; claim approval within 1-3 business days.

We have no visits from G2 in our own analytics since Aug 18, 2026. That says nothing about what it would send you.

What to prepare before you submit

Most directories ask for the same things. Have them ready and the form takes a few minutes. Read G2's own rules on its site before submitting; they can change.

A one-line tagline that says what the product does
A short description: who it is for and what they can try first
A square logo and two or three screenshots
A working website, with a sign-up or demo a visitor can reach

Track what G2 sends you

Use this as your website link on G2, with your own domain in place of yourproduct.com. Your analytics will then show visits and sign-ups from this listing on their own.

https://yourproduct.com/?utm_source=g2&utm_medium=referral&utm_campaign=launch

How to read the numbers: track which startup directories send you users.

G2 questions

Is G2 free?: Yes. When we checked on November 2, 2026, listing on G2 was free. The site states: Free profile ("You can claim your profile for free"); paid marketing products sold separately, prices not stated.
What kind of products does G2 list?: Software and services marketplace where vendors create product profiles and buyers compare products using customer reviews. It suits B2B software wanting a reviews profile, and covers SaaS, AI, Developer Tools.
Does G2 give a dofollow backlink?: We have not checked the link type on a live G2 listing, so we do not state it. Treat a directory as a source of visitors, not of ranking.
How long does G2 take to approve a listing?: About 3-5 business days for verification; claim approval within 1-3 business days, as G2 states it (checked November 2, 2026).
How do I know if G2 sends real users?: Give your G2 listing its own UTM link, then compare visits and sign-ups per directory in your analytics.

Launch on IndieNeed too

List the same product on IndieNeed for free: it gets a lasting product page, upvotes and reviews from other makers. Paid plans publish on your chosen day with featured placement. We run IndieNeed.

Submit your product

Alternatives to G2

Compare all of them on the list of the best startup directories, or plan the week with where to submit your startup in 2026.