Capterra: how to submit your startup
Business software discovery site where buyers compare products' features and pricing using verified user reviews.
IndieNeed is a launch site for indie makers.
- Cost
- Not checked
- Link type
- Not checked
- Review time
- Not checked
- Badge or link back required?
- Not checked
- Account needed?
- Not checked
- Best for
- Business software seeking verified reviews
- Covers
- SaaS, AI, Developer Tools
- Region
- Worldwide
- Last checked by IndieNeed
- November 2, 2026
How to submit to Capterra
- Get the submission kit ready (below). Most of Capterra's form asks for the same things as other directories.
- Capterra may ask you to sign in first; we have not checked whether an account is required.
- Open Capterra's submit form at www.capterra.com/vendors/ and fill it in with your kit.
- Check Capterra's own rules for a badge or link back; we have not verified whether one is required.
- Wait for review. Capterra does not state a review time we could verify.
- Use a UTM link as your website address (below), so you can see what the listing sends you.
What a Capterra listing includes
Capterra is a review site. Business software discovery site where buyers compare products' features and pricing using verified user reviews. When we checked on November 2, 2026, the cost was: Not checked.
Capterra's vendor page says it is powered by G2 Digital Markets, and its listing button opens G2's form. Its "Visit Website" control is a button, so there is no link type to read.
Link type, and how we know
Link type on a free (or the only) listing: Not checked. We have not checked this, so we do not state it.
The pages we opened on November 2, 2026:
A nofollow, sponsored or UGC link tells search engines not to count it as a vote; a plain (dofollow) link can be counted. Either way, a listing is worth more for the people who see it than for the link.
Who Capterra suits
Capterra suits business software seeking verified reviews. It covers SaaS, AI, Developer Tools, and its audience is worldwide. It does not state a review time we could verify.
We have no visits from Capterra in our own analytics since Aug 18, 2026. That says nothing about what it would send you.
What to prepare before you submit
Most directories ask for the same things. Have them ready and the form takes a few minutes. Read Capterra's own rules on its site before submitting; they can change.
- A one-line tagline that says what the product does
- A short description: who it is for and what they can try first
- A square logo and two or three screenshots
- A working website, with a sign-up or demo a visitor can reach
Track what Capterra sends you
Use this as your website link on Capterra, with your own domain in place of yourproduct.com. Your analytics will then show visits and sign-ups from this listing on their own.
https://yourproduct.com/?utm_source=capterra&utm_medium=referral&utm_campaign=launchHow to read the numbers: track which startup directories send you users.
Capterra questions
- Is Capterra free?
- We have not checked Capterra's prices on its own site, so we do not state a price.
- What kind of products does Capterra list?
- Business software discovery site where buyers compare products' features and pricing using verified user reviews. It suits business software seeking verified reviews, and covers SaaS, AI, Developer Tools.
- Does Capterra give a dofollow backlink?
- We have not checked the link type on a live Capterra listing, so we do not state it. Treat a directory as a source of visitors, not of ranking.
- How long does Capterra take to approve a listing?
- Capterra does not state a review time we could verify, so we do not give one.
- How do I know if Capterra sends real users?
- Give your Capterra listing its own UTM link, then compare visits and sign-ups per directory in your analytics.
Launch on IndieNeed too
List the same product on IndieNeed for free: it gets a lasting product page, upvotes and reviews from other makers. Paid plans publish on your chosen day with featured placement. We run IndieNeed.
Alternatives to Capterra
- SoftwareSuggestB2B software vendors seeking reviews and buyer leadsCost: Free product listing; Basic $4,000 / ₹3,00,000 (6 months), Gold $9,000 / ₹6,50,000 (6 months), Platinum $15,000 / ₹10,00,000 (12 months). Link: Free profiles we saw had no website link. Paid profiles link through a sponsored, nofollow redirect
- G2B2B software wanting a reviews profileCost: Free profile ("You can claim your profile for free"); paid marketing products sold separately, prices not stated. Link: Not checked
- SaaSworthySaaS products wanting a free comparison profileCost: Standard: Free; Premium: Fixed Annual Billing (price not stated); Core and Ultimate: Custom. Link: Not checked
- Product HuntCoordinated public product launchesCost: Not checked. Link: Not checked
- SaaSHubEstablished SaaS and software alternativesCost: Not checked. Link: Not checked
- AlternativeToProducts with clear software alternativesCost: Not checked. Link: Not checked
Compare all of them on the list of the best startup directories, or plan the week with where to submit your startup in 2026.