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Capterra: how to submit your startup

Business software discovery site where buyers compare products' features and pricing using verified user reviews.

IndieNeed is a launch site for indie makers.

Startup directory
Cost
Not checked
Link type
Not checked
Review time
Not checked
Badge or link back required?
Not checked
Account needed?
Not checked
Best for
Business software seeking verified reviews
Covers
SaaS, AI, Developer Tools
Region
Worldwide
Last checked by IndieNeed
November 2, 2026

How to submit to Capterra

  1. Get the submission kit ready (below). Most of Capterra's form asks for the same things as other directories.
  2. Capterra may ask you to sign in first; we have not checked whether an account is required.
  3. Open Capterra's submit form at www.capterra.com/vendors/ and fill it in with your kit.
  4. Check Capterra's own rules for a badge or link back; we have not verified whether one is required.
  5. Wait for review. Capterra does not state a review time we could verify.
  6. Use a UTM link as your website address (below), so you can see what the listing sends you.

What a Capterra listing includes

Capterra is a review site. Business software discovery site where buyers compare products' features and pricing using verified user reviews. When we checked on November 2, 2026, the cost was: Not checked.

Capterra's vendor page says it is powered by G2 Digital Markets, and its listing button opens G2's form. Its "Visit Website" control is a button, so there is no link type to read.

Link type, and how we know

Link type on a free (or the only) listing: Not checked. We have not checked this, so we do not state it.

The pages we opened on November 2, 2026:

A nofollow, sponsored or UGC link tells search engines not to count it as a vote; a plain (dofollow) link can be counted. Either way, a listing is worth more for the people who see it than for the link.

Who Capterra suits

Capterra suits business software seeking verified reviews. It covers SaaS, AI, Developer Tools, and its audience is worldwide. It does not state a review time we could verify.

We have no visits from Capterra in our own analytics since Aug 18, 2026. That says nothing about what it would send you.

What to prepare before you submit

Most directories ask for the same things. Have them ready and the form takes a few minutes. Read Capterra's own rules on its site before submitting; they can change.

  • A one-line tagline that says what the product does
  • A short description: who it is for and what they can try first
  • A square logo and two or three screenshots
  • A working website, with a sign-up or demo a visitor can reach

Track what Capterra sends you

Use this as your website link on Capterra, with your own domain in place of yourproduct.com. Your analytics will then show visits and sign-ups from this listing on their own.

https://yourproduct.com/?utm_source=capterra&utm_medium=referral&utm_campaign=launch

How to read the numbers: track which startup directories send you users.

Capterra questions

Is Capterra free?
We have not checked Capterra's prices on its own site, so we do not state a price.
What kind of products does Capterra list?
Business software discovery site where buyers compare products' features and pricing using verified user reviews. It suits business software seeking verified reviews, and covers SaaS, AI, Developer Tools.
Does Capterra give a dofollow backlink?
We have not checked the link type on a live Capterra listing, so we do not state it. Treat a directory as a source of visitors, not of ranking.
How long does Capterra take to approve a listing?
Capterra does not state a review time we could verify, so we do not give one.
How do I know if Capterra sends real users?
Give your Capterra listing its own UTM link, then compare visits and sign-ups per directory in your analytics.

Launch on IndieNeed too

List the same product on IndieNeed for free: it gets a lasting product page, upvotes and reviews from other makers. Paid plans publish on your chosen day with featured placement. We run IndieNeed.

Alternatives to Capterra

Compare all of them on the list of the best startup directories, or plan the week with where to submit your startup in 2026.