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Launch checklist

Tick each step as you finish it. Your ticks stay in this browser, so you can come back to the list.

0 of 22 done

A week before

Write a one-line tagline that says what it does and for whom
Write a 2–3 paragraph description: the problem, how it works, who it is for
Make a square logo of at least 512×512 px
Take 3–5 screenshots of the real product at 1270×760 px or larger
Set a clear price, or say it is free
Check your site's title, description and share image (use the meta tag checker)
Pick a launch day that is not crowded (use the launch date picker)
Make a list of people who asked to hear about the launch

The day before

Submit your product and check the preview
Test sign-up and payment from a fresh browser
Write a short maker comment: why you built it and what feedback you want
Draft the posts and emails you will send on launch day
Make sure someone can answer support emails all day

Launch day

Post the maker comment as soon as the listing is live
Share the listing link with your list, one message per channel
Reply to every comment and question the same day
Add the IndieNeed badge to your site
Watch sign-ups and errors, and fix what breaks first

The day after

Thank the people who tried it and left feedback
Write down the three most common questions and answer them on your site
Fix the top bug or confusion people reported
Note what brought the most visitors, for the next launch

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